Here's the News on the Zone Athletic Clubs/Prestige Fitness Rebranding
The Prestige Fitness Clubs of Arvada, Littleton, Aurora, and Lakewood are being rebranded under the Zone Athletic Clubs umbrella! This move will enable the Zone community to service its members with more locations, more programming, enhanced fitness experiences, and also give the Zone Team career advancement opportunities with our growth.
The Zone Athletic Clubs' Mission & Commitment Statement
"We put members first! Our sole purpose is to offer the best customer service and fitness programming, exceptionally clean clubs, creditable solutions, excellent value, and memorable fitness experiences every visit for our members."
This merger introduces the Zone Experience which enables members to experience “Zones” in each Club. Each “Zone” is designed to give you the best in a studio experience inside a complete health club. The Zones include*:
-Burn Zone
-HIIT Zone
-Group X Zone
-Mind/Body Zone
-Punch Zone
-Kids’ Club Zone
-Recovery Zone
-Cycle Zone
-Sport Zone
-Strength Zone
-Cardio Zone
-Core Zone 
*(Zones will vary by Club)
Zone Athletic Clubs' Vision
Zone has a passion for fitness and wants to positively impact its members’ lives. The focus is on building a Zone Community so that members always feel connected to the Zone Team family. Over the next several months, Zone will be converting the Clubs to the Zone experience which is:
-Upgrade all Clubs with first-class service, cleanliness, and well-maintained Clubs.
-Renovating Clubs to the Zone Experiences in the Club.
-Introduce new equipment over time.
-Launch effective Personal Training and Group Training programs.
-Introduce MYZONE Heart Rate wearable technology to track workouts.
-Launch amazing Group Exercise Classes and Mind/Body Classes.
-Adding virtual classes and virtual training.
-Launching a Zone App to book online, access schedules, and more.
-And much more!
For those curious about how the transition will go, it's important to know that this process will take some time (6-12+ months) for signage both internal/external, uniforms, emails, website, social media pages, painting walls, etc. to convert over to one common brand. The goal is to make strides towards Zone's level of customer service, member experience, and operational practices first. There is a significant capital expense to make the Clubs all one brand, however, but the vision is to best serve members and staff by operating with a common mission and purpose.
Zone Athletic Clubs offer affordable memberships and affordable personal training that enables members to achieve results. Their exceptional level of service falls in line with their mission statement: We Put Members First! For a fitness community that champions its members to reach their optimal level of health, trust Zone to get you there!




ZONE Fitness Clubs, LLC was founded by Tim Forrest who started his career in the fitness industry in the early 90's as a certified personal trainer. Over the years Tim has grown his career from running onsite corporate fitness centers to holding various executive roles with fitness only clubs as well as high-end athletic clubs, including Lifestyle Family Fitness Centers and the Wellbridge Company.

Tim's vision is to deliver a quality health club that offers an affordable membership and affordable personal training that enables members to achieve results. ZONE Fitness Clubs offer an exceptional level of service which falls in line with their mission statement: We Put Members First!

The first ZONE Fitness Clubs location opened in New Port Richey, Florida in 2013. The second ZONE Fitness Clubs location was introduced in January 2017 in Carrollwood, Florida. ZONE Athletic Clubs is now in Colorado with four various locations in Denver, Cherry Creek, Fort Collins, and Southlands.

ZONE Athletic Clubs is proof you can offer an affordable membership and still deliver a high level of service.

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