Jaguar & Land Rover Are Committed to Helping the Planet
In an effort to be more eco-friendly, the next-generation Jaguar and Land Rover models will feature floor mats and trims made with ECONYL® fiber from recycled industrial plastic, fabric offcuts from clothing manufacturers, and nets from the fish farming industry and those abandoned in the ocean–known as ‘ghost nets’.
Adrian Iles, Jaguar Land Rover's Senior Engineer of Interior Systems had this to say about this new move:
"Our designers and engineers are committed to developing the next generation of sustainable materials that will feature on future Jaguar and Land Rover models. We place a great deal of focus on the creation of new sustainable materials, using the latest, most innovative techniques and textiles. Minimizing waste, re-using materials and reducing carbon emissions sits at the heart of our Destination Zero mission. This pioneering materials research is one of the key ways we’ll achieve this and is an integral part of our design offering to our customers."
This initiative shows that no matter how impressive a brand may be, all have a responsibility to help protect the planet.
Visit Land Rover Alexandria for more reasons to fall in love with the Land Rover brand today!